Tuesday, June 25, 2024

Ferrari and Puma renew their partnership

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Ferrari F430

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Ferrari N.V. (NYSE:RACE) said that Scuderia Ferrari has renewed its multi-year partnership with sports company PUMA, as a premium partner starting from next year.

PUMA will also continue to be the licensing partner for Ferrari-branded products and the supplier of F1 team and race wear for Ferrari in the coming years

The collaboration between Ferrari and PUMA started in 2005.

“Since 2005, PUMA has the ambition to be the best brand partner for Scuderia Ferrari. We have celebrated many successes and the passion for Ferrari with the millions of tifosi worldwide over the past two decades. I’m very excited that we will further deepen our strong partnership by not only prolonging our partnership but further extending the scope of our collaboration,” said Arne Freundt, PUMA CEO.

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