Saturday, July 13, 2024

Say ‘Cheese’ at the Cheez-It Stop

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The Cheez-It Stop promises a nostalgic and delightfully cheesy take on classic American roadside attractions.

“We know many Cheez-It fans love to travel,” said Erin Storm, brand senior director for Cheez-It. “We created this brand-first desert outpost to capture the excitement of summer road trips and encourage fans to fuel up throughout their adventures.”

As you step into the Cheez-It Stop, prepare to be transported back in time to the golden era of roadside gift shops. Instagram-worthy aisles abound, showcasing road trip essentials and exclusive cheesy merchandise along with a wide array of beloved Cheez-It flavors. 

The Cheez-It Stop is open through June 11, from 10 a.m. to 6 p.m. daily, at 61943 Twentynine Palms Highway.

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